As a high end electric vehicle with advanced technology, the AFEELA 1 is expected to come with a high price. Pricing is very important in the Indian automotive market, and consumers are very value for money conscious. The mass market of luxury cars in India is relatively small when you talk about the segment. Moreover, electric vehicles in India are more expensive generally as components are imported and are manufactured locally on a limited basis. While the government does provide some incentives for EV purchases, these may not be enough to make a vehicle of this category cheap. As the AFEELA 1 will be positioned as a premium product, the pricing strategy will have to be such that it will coexist in the Indian market where even established luxury brands struggle to achieve high volumes.