In today’s EV space, software and UI are as relevant as traditional automotive components. Tesla has raised the bar for advanced infotainment, over the air updates, and technology centric approach to transportation. As a next generation EV, Tata Avinya is expected to compete both in terms of driving performance and the technology it offers. That leads to questions about Tata's software capabilities and whether it can provide an interface as intuitive and feature packed as Tesla and other tech focused EVs. Some say Tata should work with tech giants like Google or Apple, while others believe Tata should develop its own proprietary system. However, some say that only the most advanced software features will make the difference in the premium EV segment, while others say that traditional automotive virtues are still more important to most buyers. The talk also covers questions of data privacy, cybersecurity, and the trade off between high tech features and usability.