Designed specifically for the taxi market, the Maruti Tour H1 carries a distinct 'commercial vehicle' image as opposed to its consumer oriented counterpart, the Alto. This taxi association is a positive and a negative thing. On the other hand, it is considered a reliable, no nonsense vehicle, designed to take on the punishment of daily commercial use. It can be regarded as basic, utilitarian, lacking style or prestige on one. In this unique positioning, it’s difficult to see how far it can go beyond its target market. Others point out that its sheer 'uncoolness' could paradoxically turn it cool in some circles, as it has with other utilitarian vehicles. Some think its taxi image will always keep it out of reach of mainstream consumers. And there's also talk about whether its potential longevity and simplicity could make it appealing to collectors or enthusiasts down the road as cars become more complicated. Now, let us see how the Tour H1’s taxi image affects its current perception and whether it could differentiate over time.