The custom motorcycle market grew rapidly during the past ten years because motorcycle enthusiasts want to modify their bikes for individual preferences. The rumored Yamaha XSR300 retro design model could inspire many custom builders and home mechanics to work on it. Its reduced size and likely lower price help beginners enter customization without a major financial investment. The custom bike community questions if building a retro bike at the factory changes the essence of customizing motorcycles. The XSR300's launch challenges custom builders to innovate bike modifications while satisfying riders seeking a retro look without customization. People discuss this topic passionately online, as some view new possibilities while others fear traditional custom bike practices will decline.