Tata Motors' TAMO RaceMo project was a big project, even if it never saw production. It was a foray into a new segment, it required new technologies to be developed and it was to be a step towards being more premium and a performance oriented brand. The ultimate cancellation of the project probably taught the company some valuable lessons about the difficulties of building a sports car, the state of the market and the company itself. Tata’s future strategy could be based on understanding these lessons and as they broaden their product range and move into more premium segments. The impact of RaceMo on innovation, brand positioning and product development for Tata might go a long way.