Was the Skoda Felicia a missed opportunity when it came to selling in the US?
In the late 1950s and early 1960s Skoda tried to break into the US market with models such as the Felicia and Octavia. It took guts for an Eastern Bloc manufacturer to do this during the Cold War. But the venture was a relative failure, with only a few cars sold before Skoda pulled out of the US market. Considering the eventual improvement in Skoda's reputation under VW ownership, and the later success of other European brands in the US, one could be forgiven for thinking that this early attempt was just a little bit too early. If Skoda had stuck with it or tried again later with vehicles like the modern Felicia, could they have made a go of the US market?
A missed opportunity definitely. Americans have a soft spot for quirky European cars, as successful as the Beetle.
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Was the Skoda Felicia a missed opportunity when it came to selling in the US?
06 January 2025 10:26
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