Was the Mahindra Reva E2O too early for the Indian market?
One of the first mass produced electric cars in India, the Mahindra Reva E2O, was launched when EV infrastructure was minimal and range anxiety was a big factor. However, it encountered barriers such as high initial cost, seriously limited range, and no charging stations. While it also brought new features like smartphone connectivity and remote diagnostics to its segment, it was innovative. Was the E2O too early to be adopted widely in India or did it help set the stage for the current EV revolution? Bite back by considering what government policies, consumer readiness, and your time's technological limitation are.
Definitely ahead of its time. The E2O had smartphone connectivity – a feature that most cars didn’t have even have a touchscreen. The market wasn't ready though, no charging infra, expensive, and people were skeptical about EVs. It was like selling smartphones before 3G networks were invented.
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Was the Mahindra Reva E2O too early for the Indian market?
31 December 2024 10:36
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