Was it a mistake for Toyota to discontinue the Celica?

Ashutosh on 30 December 2024 11:00
After seven generations Toyota ended production of the Celica in 2006. Sales had been declining at the time, and the sports car market was changing. There were most likely many reasons for Toyota’s decision to discontinue the model — such as production costs, market demand, or broader product strategy — but it seems doubtful it was simply an attempt to boost sales of existing models. But over the years there has been a renaissance of interest in affordable sports cars and the old names. Other manufacturers have succeeded with revived models or with new entries in the sports car segment. Without the Celica, Toyota had no car to slot between economy cars and the more expensive sports cars. In this question we thought Toyota might have been better off keeping the Celica line around or evolving it otherwise the brand and the current automotive market trends disagree with it.
Love on 17 November 2024 05:43
Absolutely. With such a strong following, Toyota lost a ton of enthusiast cred by just axing the Celica. Just look at how popular the GR86 is now, that could’ve been a modern Celica.

Amar on 18 November 2024 06:08
I don't believe it was a mistake when it happened. Toyota was selling fewer sports cars, and needed to focus on more profitable models. They probably should have brought it back by now, but.

Prem on 22 November 2024 01:17
The discontinuation wasn't a mistake but the timing of it was off. Had they just held out a little longer, they could have turned it into a fun, efficient car during the late 2000s recession.

Chandan on 01 December 2024 23:43
It was fine to stop using it, but never replacing it with anything was the real mistake. Toyota had a big gap in its lineup for years between the Corolla and the Supra.

Naresh on 03 December 2024 11:32
I would say that it was missed opportunity rather than mistake. If the Celica hadn't fallen out of favor, it could have been a different model as the market dictated.

Sachin on 12 December 2024 01:46
Nah, it was the right call. Competitors were outclassing the Celica's last gen. It’s better to end on a decent note than fade into mediocrity.

Nimish on 19 December 2024 08:06
In hindsight, it was just a mistake. At the time, it made sense. Now they should definitely bring back Toyota to capitalize on 90s/00s nostalgia.


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