Was Discover 100T too early in the Indian market?
When it was launched, the Bajaj Discover 100T brought in many features which were uncommon in the 100cc segment, like a 4 valve engine, monoshock front suspension and sporty styling. Others claim that these advances made it a pioneering product that represented the limits of what entry level bikes could deliver. Others think, however, that the Indian market wasn't ready for such a sophisticated 100cc bike, and they went for simpler, more affordably options instead. This is food for thought on the timing of innovation, market readiness, and if Bajaj's all in approach with the 100T had a hand in shaping the commuter segment in India.
Definitely! It proved that bikes with 100cc could be exciting. Everyone is trying to make their commuters sportier now.
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Was Discover 100T too early in the Indian market?
29 January 2025 07:34
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