The Maruti NEXA Invicto is just a rebadged Toyota, or does it have something unique to offer?
Maruti’s entry in the premium MPV segment is the Invicto, a rebadged Toyota Innova Hycross. The same platform and powertrain, however, Maruti has tweaked it to distinguish it. But that's where the debate starts amongst car enthusiasts, if these changes are significant enough to warrant a separate model. While some call it a badge engineering exercise, others argue about Maruti's tweaks in terms of styling, features and pricing strategy. The conversation tends to drift towards brand perception, the value proposition and if Maruti can really compete in the premium segment where all players are already well entrenched.
It's definitely not a rebadge. That front grille and Nexa style LED DRLs give the Invicto its own identity, and Maruti has put effort into that. The trim and color schemes are different on the inside as well. Plus, many buyers also prefer a wider service network of Maruti.
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