Airport transfers and intercity travel have become common features of the Maruti Ertiga on taxi fleets across India. It has been criticised for its performance and safety but is still a favourite with many taxi operators. So, what makes the Ertiga so appealing to this segment? Is it all about the cheap running costs or is there more to it? Now let’s look at the reasons why the Ertiga has been the leader in the taxi market and whether this popularity will remain in the face of newer competition and changing consumer tastes.