So, why did Bajaj stop the Discover 100T, even though it was so popular?
During its production run, the Discover 100T got a lot of fans for its peppy performance and fuel efficiency. But many enthusiasts and potential buyers were surprised when Bajaj decided to discontinue the model. Bajaj’s product strategy, market trends and consumer preferences in India have become a talking point after the company’s decision. However, it is said that this was due to cannibalization within Bajaj’s own lineup or changing emission norms or changing consumer demand. With that, many were left wondering if Bajaj missed the opportunity to evolve the Discover 100T to modern standards.
It was simple - it was cannibalizing sales from their other models. The Platina and Pulsar lines probably made Bajaj more money.
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