Aston Martin has been synonymous with powerful V12 engines for decades and their flagship models have always come with a V12. Car enthusiasts and Aston Martin purists have been in a tizzy over the decision to put a twin turbo V8 in the DB12. Others say that this change is necessary to move forward with modern efficiency and performance standards. They view it as a betrayal of the brand’s heritage, giving up the character, the sound, of what the V12 Astons were. For starters, the talk usually concerns the fight for change in terms of automotive regulations, desires to achieve increased fuel economy, and the dilemma of modernizing tradition while maintaining innovation. Supporters of the V8 point to its impressive power output and reduced weight, while critics lament the loss of the V12's distinctive growl and smooth power delivery. In this debate, there is a discussion on whether engine configuration is something essential for a brand to embody, in the presence of environmental concerns and technological advancement.