Price of the Mahindra Thar Roxx, especially the top end AX7 4x4 Auto variant is around 25 lakhs. It blends off road capability with modern features, but many potential buyers are wondering if it's worth the money. A sturdy build, tech features and the Mahindra brand name are on offer, but the vehicle is entering a price bracket that puts it in the ring with more sophisticated SUVs and even some luxury ones. To some, the Roxx's niche lifestyle offroader status with daily driver comfort justifies the premium, but to others it's all too much money for something that's just a niche vehicle. The significance of Roxx also comes into question when you consider what is being paid for over the standard Thar: added features and comfort — or — a grand Thar with perching seating and features that look borrowed from the Stella (R6).