Should Hyundai bring the Staria to the US market?
The Hyundai Staria has taken the world by storm in many markets, but that doesn’t include the US. The debate has been stoked among car enthusiasts and potential buyers alike over whether Hyundai should bring the Staria to the American market. Minivans dates back a long ways in the US, and recently have begun to fade as SUVs have caught on. But there’s still a minivan diehard fan base and the Staria’s unique style and features could reignite interest in the category. However, introducing a new model to a different market is very costly and fraught with regulatory hurdles. The question also arises whether the Staria would cannibalize sales from Hyundai's existing SUV line up, or the Kia Carnival, already an established player in the US minivan market.
Absolutely! The Staria would change things up in a market that needs more interesting minivan options.
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Should Hyundai bring the Staria to the US market?
04 April 2025 05:27
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