Should Bajaj have loved the Discover 150S more?

The Bajaj Discover 150S was a rare breed in the market, with a perfect blend of commuter comfort and decent performance. But some enthusiasts claim that Bajaj didn’t give it the due attention or marketing push it deserved. Debate rages about whether more aggressive promotion could have made the bike a bigger success, or whether it was always destined to be overshadowed by the Pulsar line. The discussions have revolved around Bajaj’s product strategy, changing preferences of the Indian bike buyer and, whether manufacturers need to concentrate more on improving the existing models rather than keep introducing new models. The journey of the Discover 150S also brings to fore how marketing influences a bike’s success, how brand loyalty works, and the challenge of sustaining multiple product lines in a competitive market.