The plans for the launch of Toyota Rush are still suspicious as the current upgrades of the Toyota family for India are the Innova and Fortuner, which have been best selling cars of their respective categories. The Rush is a compact SUV, which Toyota can plan for India and begin rivaling the Hyundai Creta, Nissan Duster and others in the segment. The only change it would take would be the introduction of its 1364 cc diesel engine for the car as petrol 1.5 L international variant motor would not be a successful unit at that price. If Toyota finalizes the launch, the Rush would be placed somewhere close to INR 10,00,000.