Is the Toyota Rumion a lazy rebadge or a smart business move?

Ashutosh on 31 December 2024 06:42
Indian car enthusiasts have been buzzing about Toyota's strategy of rebadging Maruti Suzuki vehicles. Rebadged as the Rumion, discussions have broken out about this as a clever way to expand Toyota's lineup, or a disappointing move from a brand known for its engineering. But some say it's a cost effective way to provide more choice to customers, others feel it dilutes Toyota's brand. This complex issue is about The Rumion's place in the market, how it price its offering, and how it fare against the original Ertiga in terms of how it is perceived in terms of value and brand prestige. This is an invitation to car enthusiasts to comment on the wider implication of rebadging strategies in the Indian automotive market.
Vivek on 20 November 2024 05:38
It's a smart move, honestly. We get more options and Toyota gets to expand its lineup without the massive R&D costs. Win-win!

Deepak on 23 November 2024 00:19
Lazy rebadge all the way. It used to be that Toyota was known for reliability and innovation. They're just slapping their logo on Marutis now. Disappointing.

Nimish on 28 November 2024 10:13
It’s not ideal, but business wise it makes sense. This makes it tough for Toyota to compete in segments they were missing out on in the Indian market.

Divya on 29 November 2024 21:15
They need to add more value, but I think it’s clever. Maybe it’s better warranty or some special features to make Toyota premium worth it.

Kuldeep on 06 December 2024 02:16
It's short term, but could end up hurting them long term. Toyota engineering is what people buy when they buy Toyota and not rebadged Marutis.

Preeti on 13 December 2024 18:03
I don't see the problem as long as they are upfront that it is a rebadge. Toyota's service is still backing it up, and it is still a decent car.

Shashank on 15 December 2024 07:01
It's lazy, but so what? I'm all for it if it helps keep prices down and give us more choices.


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