Indian car enthusiasts have been buzzing about Toyota's strategy of rebadging Maruti Suzuki vehicles. Rebadged as the Rumion, discussions have broken out about this as a clever way to expand Toyota's lineup, or a disappointing move from a brand known for its engineering. But some say it's a cost effective way to provide more choice to customers, others feel it dilutes Toyota's brand. This complex issue is about The Rumion's place in the market, how it price its offering, and how it fare against the original Ertiga in terms of how it is perceived in terms of value and brand prestige. This is an invitation to car enthusiasts to comment on the wider implication of rebadging strategies in the Indian automotive market.