Is the Toyota Rumion a lazy rebadge or a smart business move?
Indian car enthusiasts have been buzzing about Toyota's strategy of rebadging Maruti Suzuki vehicles. Rebadged as the Rumion, discussions have broken out about this as a clever way to expand Toyota's lineup, or a disappointing move from a brand known for its engineering. But some say it's a cost effective way to provide more choice to customers, others feel it dilutes Toyota's brand. This complex issue is about The Rumion's place in the market, how it price its offering, and how it fare against the original Ertiga in terms of how it is perceived in terms of value and brand prestige. This is an invitation to car enthusiasts to comment on the wider implication of rebadging strategies in the Indian automotive market.
It's a smart move, honestly. We get more options and Toyota gets to expand its lineup without the massive R&D costs. Win-win!
Lazy rebadge all the way. It used to be that Toyota was known for reliability and innovation. They're just slapping their logo on Marutis now. Disappointing.
It’s not ideal, but business wise it makes sense. This makes it tough for Toyota to compete in segments they were missing out on in the Indian market.
They need to add more value, but I think it’s clever. Maybe it’s better warranty or some special features to make Toyota premium worth it.
It's short term, but could end up hurting them long term. Toyota engineering is what people buy when they buy Toyota and not rebadged Marutis.
I don't see the problem as long as they are upfront that it is a rebadge. Toyota's service is still backing it up, and it is still a decent car.
It's lazy, but so what? I'm all for it if it helps keep prices down and give us more choices.
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Discussions and Questions Is The Toyota Rumion A Lazy Rebadge Or A Smart Business Move
Is the Toyota Rumion a lazy rebadge or a smart business move?
31 December 2024 06:42
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