The Mahindra Thar Roxx has hit the Indian automotive market with its combination of off road capabilities and modern features. This, however, has set off a debate on whether the Roxx is eating into the sales of other popular Mahindra models such as the XUV700 and Scorpio. With the Roxx’s pricing placed in the same bracket as these models, the improved comfort and features make it a more attractive option for those who before might have dismissed the Thar. While some argue that the Roxx appeals to a different customer base and won't make much difference to other models, others feel that it may change the way Mahindra's sales figures are arranged. But the Mahindra strategy debate is also extended to whether they actually compete with themselves in some of their segments.