Is the Thar Roxx cannibalising sales from other Mahindra models such as the XUV700 and Scorpio?

Ashutosh on 27 December 2024 11:33
Mahindra Thar Roxx has made a buzz in the Indian automotive market with its off road capability and modern features. But that has also sparked a debate as to whether the Roxx is eating into sales of other popular Mahindra models, like the XUV700 and Scorpio. On the similar price zone of these models, the Roxx offers better comfort and features which may be a better proposition for those who were earlier not interested in Thar. While some say the Roxx will attract a different customer base and won't dent other models, others say that this could result in a reshuffling of Mahindra’s sale figures. This debate also includes overall Mahindra strategy and whether they are competing with themselves in some segments.
Sourabh on 03 November 2024 02:23
Definitely. The Roxx is snatching potential XUV700 and Scorpio buyers who want something different.

Chandan on 09 November 2024 23:49
I don't think so. But the Roxx appeals to a different type of buyer who wouldn’t even consider the XUV700 or Scorpio.

Kunal on 16 November 2024 19:08
But overall it is expanding Mahindra's customer base and may just eat into some sales.

Sachin on 25 November 2024 09:39
XUV700 and Scorpio sales will not be impacted much by the Roxx as it is too niche. They do different things.


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