Mahindra Thar Roxx has made a buzz in the Indian automotive market with its off road capability and modern features. But that has also sparked a debate as to whether the Roxx is eating into sales of other popular Mahindra models, like the XUV700 and Scorpio. On the similar price zone of these models, the Roxx offers better comfort and features which may be a better proposition for those who were earlier not interested in Thar. While some say the Roxx will attract a different customer base and won't dent other models, others say that this could result in a reshuffling of Mahindra’s sale figures. This debate also includes overall Mahindra strategy and whether they are competing with themselves in some segments.