Interior quality and design are important to many car buyers, in particular in the premium segment, in which the BYD Sealion 7 operates. BYD, a relatively new player in the global automotive market, is being judged on whether its interiors can hold up against the established luxury brands. Sealion 7 is a modern tech focused interior with a central rotating display and ambient lighting. Opinions are divided on the materials employed, build quality and general design aesthetic. There's some applause for the design of the e270K's comfortable seating and innovative layout and some questioning of the durability of certain touchpoints and the feel of others. The debate continues on the interior versus similarly priced competitors from both traditional luxury brands as well as other EV brands. The interior experience is comprised of things like sound insulation, seat comfort on long journeys, and the intuitive nature of the infotainment system.