Is the S-Presso really a 'mini SUV' or just clever marketing?

The S-Presso is positioned by Maruti Suzuki as a 'mini SUV' riding on the growing popularity of SUVs in India. Its high ground clearance, upright seating position and boxy design earns this classification. Critics, however, contend that it doesn't offer those key SUV features: a rugged build, all wheel drive, or even serious off road capability. While the S Presso is based on a compact hatchback platform, it is being pitched as an SUV, so the debate is around whether it actually brings any SUV like practicality and versatility or if it’s just a tall hatchback with an SUV like appeal. Some discussion also takes place as to whether this marketing approach sets apart buyers' expectations too far and will lead them to expect more of SUV-like performance and features from what is essentially a city car.