It is a known fact that Royal Enfield used to create variations of their existing models with very minor changes. The Shotgun 350 seems to have a lot in common with the Classic 350, apart from the engine and design elements. This has sparked debate among motorcycle lovers whether the Shotgun 350 is actually a new model or only a restyled Classic 350. On one hand, some believe that the one of a kind bobber style elements and adaptive options differentiate this offering, but on the other, it is chalked up as a marketing tactic to pump out a new line of existing products. There is a discussion of brand identity, innovation in the motorcycle industry, and a value proposition for consumers.