Since its launch, the Hunter 350 has been in the news, with Royal Enfield marketing it as a modern, urban friendly bike. Owners have responded mixed, with many praising its nimble handling others saying it has quality issues. New riders have flocked to the bike as a more affordable, lighter RE, but it's also been criticized for possibly diluting the heritage of the brand. It’s either a necessary evolution to stay relevant for RE, or it’s straying too far from what makes an Enfield an Enfield, according to some. The debate over the Hunter 350 is, however, often a reflection of wider discussions around brand identity, build quality and the direction of the Indian motorcycle market.