For many car buyers resale value is a big factor and the Skoda Octavia has been a subject of discussion in this regard. Over the years, Skoda has done much to improve its brand image, but it still doesn’t fetch the same resale values as some of its more prestigious rivals. All these factors; the car’s popularity, its reputation of being reliable and the rate of decay of its value determines how well does the Octavia hold its value over time. This question analyses whether consumers are put off by lower resale values; whether Octavia’s initial purchase price outweighs the potential for lower values; whether it fares worse against the competition in terms of depreciation and whether certain models or specification retain or store their value better than others.