Rumors have suggested the MG Majestor may be based on the Maxus D90, a Chinese SUV sold in other markets around the world. The result has led to discussions about how original MG's designs are and how reliant they are on SAIC's parent company's existing models. Badge engineering is common in the auto industry, but some enthusiasts say it robs a brand of its appeal, especially with MG's British heritage. Some argue that it doesn't matter where the platform comes from, as long as it suits the Indian market. This attempt is to probe into the perceptions of brand authenticity, the value of in house design vs platform sharing, and the extent of the importance that Indian consumers attribute to the 'origin' of a vehicle. But it also speaks intimately about globalization in the auto industry and the changing nature of the brand in a connected global world.