Is the Maruti eVX too futuristic for the Indian market?
While Maruti Suzuki has been known for its conservative designs that appeal to a wide variety of Indian consumers, this is the first time that we have seen a more futuristic design from the company. They've taken bold step into futuristic territory with the eVX. Maruti's usual style is a far cry from this angular lines, LED light bars and overall sci fi aesthetic. These questions arise if the Indian market, which usually prefers traditional and practical designs, is ready for such a step from a brand they are used to seeing as reliable and affordable. Will Maruti's traditional customer base be alienated by eVX's design, or will it help them capture a new, tech savvy audience? There's also the debate of whether this design direction is a broader shift of Maruti's brand identity moving into the EV era.
Maruti must shake things up, it’s about time! It’s going to turn heads and the eVX looks sick. What we need are more exciting designs on Indian roads.
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Is the Maruti eVX too futuristic for the Indian market?
30 December 2024 10:01
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