With the Mahindra XUV.e8, it's entering a market that's increasingly full of both established global automakers and new EV focused brands. The question then arises about how competitive the XUV.e8 can be on the world stage. Mahindra has a strong presence in India but it still has some way to go to establish itself on the global stage in the passenger vehicle market — particularly in EVs. Features, performance, and price will be key in how competitive the XUV.e8 will be. Then there is the issue of brand perception and whether Mahindra can break down any preconceptions that Indian made vehicles are inferior in international markets. Much of the discussion also revolves around Mahindra's partnerships with global tech companies and how that may drive the development and appeal of the XUV.e8.