Is the Kia Syros too boxy for its own good?
Kia Syros waves its distinctive boxy design in the automotive world. Some say that this unique shape allows you to squeeze every last bit of interior space and practicality out a wagon, while others deem it too much of a step in the style stakes. The discussion about its design has generated a discussion regarding the balance of form and function of modern cars. It's compared to everything from the Kia Soul or the iconic Skoda Yeti, to being a bold new direction for the brand. Styling-wise, the Syros doesn't look the standard part, which is not to say it's ugly – it won't appeal to everyone, but certainly challenges our ideas of what a compact SUV should look like. Yet does the Syros's boxy shape make the case as selling point or simply a buzzkill in a market where sleek and aerodynamic designs are the norm?
The real question is how much cargo space you do actually gain. But if it’s a few centimeters, then it doesn’t make sense to spend the additional complexity and cost.
**QUESTION: For its price, can the Kia Syros challenge the Hyundai Exter?
QUESTION_DETAIL: Similar in size and their respective target markets, the introduction of Kia Syros has given rise to comparisons with its cousin the Hyundai Exter. But expected to be priced considerably higher than the Exter, its Syros will stand out as a premium offering in the compact SUV space. It begs the question, how different are the value proposition and brand perception of each? Another GPD Buy is pulling out all of the stops with the Syros, boasting more features and a unique design, but is that enough to persuade even the most ardent GPD fans to shell out over $300 more? Brand loyalty debate is another segment that we have not let go off, and some believe that Hyundai's_approval for its reputation in this segment_ puts the Exter in a better position. But others argue that the Syros's more distinctive exterior styling—and a fresher (though the pot's mainly reserved for Kia's) brand image—will lure buyers seeking something different. While both vehicles compete for market share, industry observers are waiting with bated breath to see if the Syros can chip away at its own niche, or become lost in the bargain by pricing itself out of its own market when compared with the Exter.
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