Ever since its launch, the Maruti Suzuki Jimny has been making a lot of noise but the pricing of the car has become a bone of contention among potential buyers and enthusiasts. The compact off roader will have a starting price of ?12.74 lakhs, going up to ?15.05 lakhs for the top variant, but many are questioning if it is worth the price. This price range is where the Jimny is battling with bigger, more powerful vehicles like the Mahindra Thar, and that makes for a debate. Often people justify the price by pointing to its unique design, off road capabilities and Suzuki's reliability. But its small size, lack of practicality for day to day use, and comparatively meagre on road performance have left some wondering what it’s all for. Pricing strategy has triggered a discussion about brand value, niche appeal, and what premium customers are willing to pay for a lifestyle vehicle.