All Hyundai Tucsons include a suite of Advanced Driver Assistance Systems (ADAS), like adaptive cruise control and automatic emergency braking, as well as lane keeping assist. Hyundai is heavy on marketing these features as a selling point, especially on the Tucson. But opinions on whether or not these systems are effective and useful range from laudatory to scathing among owners and reviewers. Others praise the ADAS features, saying the features have helped ease the strains of their daily commutes and may even have made driving a bit safer, but some find them intrusive or unreliable. Some argue too that these systems encourage safer driving but encourage too much reliance on technology. And some users also report inconsistent performance across different driving conditions. We discuss whether Tucson’s ADAS features actually add to the driving experience and safety, or if they are just a marketing gimmick not up to the hype in real world use.