The company has marketed Hyundai Exter as a 'Real SUV', but there has been a lot of debate about whether it really deserves the tag. Others say its city friendly design and compact size make it more of a tall hatchback than a real SUV. Others say it's because of its higher ground clearance and SUV like styling cues. That has led to discussions about what an SUV really is in today's market, particularly in the compact segment. It also explores if the SUV label is really more about marketing than vehicle capability, and how important the label is to buyers in this segment.