The Lotus Emeya’s design is a radical departure from the company’s usual sports car looks. It blends some Lotus design cues with a lot of modern electric luxury sedan conventions. As a result, the Emeya has sparked debate over how well it captures Lotus's design philosophy in a new segment, and whether it becomes too removed from the brand's visual identity in the process. The discussion also touches on the importance of brand recognition for EVs, how to design them, and a fine balance between novel styling and market traction in the luxury car segment.