Is the DB12 a match for the established players like the Ferrari Roma?

It’s a big deal for Aston loyalists. Say no more to apologizing for having outdated tech when showing off your car. It removes a major weakness in the Aston package.

It’s the aging test that will be the real test. Infotainment dates fast. Will Aston keep it updated, or will it be outdated in a couple of years, as their previous systems were?

The new system is awesome but it's more than just the interface. Aston is still playing catchup on the whole connected car experience.

That they developed it in house impresses me. It shows that they are serious about tech now. They could leapfrog some competitors if they keep iterating.

It's a double-edged sword. Better tech is nice, but part of Aston's charm was the analog, old school feel. I hope they don't lose that in the push for modernity.

It’s a huge improvement, but it’s a stretch to call it a game changer. They’re just catching up to where other people have been for years.

Meh, people don’t buy Astons because of the tech. Most buyers won’t care as long as it works. What matters is the engine and styling.

It's about time! The old system was a joke. Finally this one brings Aston into the 21st century. For them to remain relevant, it’s not just a game changer, it’s essential.

Aston’s biggest challenge isn’t the car, it’s perception. Aston has to lose its old man image to really compete with Ferrari, and the DB12 is competitive.

That depends. The DB12 is a better all rounder, the Roma is more pure sports car. The other is great, just a different flavor.

The DB12 has a real shot. That AMG engine is a monster, it's gorgeous and the interior is great. It’s also more exclusive than a Ferrari.

On paper, sure. In reality, Ferrari has such a racing pedigree and emotional appeal that Aston will always be playing catch up in this segment.

It's not about competing directly. The DB12 brings a different experience, more GT, more useful daily. This is for a buyer who is looking for performance but isn’t going to be showing it off.

No way. Ferrari has another level of brand cachet. A Ferrari is something that the Roma might not be objectively better, but it's a Ferrari. That’s something to buyers in this segment.

Absolutely. With the looks, performance, and now the tech, the DB12 has what it takes to go up against Ferrari. Plus, it has that understated British cool that the Roma can’t match.