Is the comfort tech of the Bajaj Platina 100 ES really that effective or just some marketing hype?

The Platina 100 ES marketed by Bajaj comes with its 'ComforTec' technology, which the company says provides better ride comfort than other bikes in its class. Some of these features include longer front forks, spring on spring rear suspension and a quilted seat. Opinions about the actual comfort level of the bike, however, appear to range widely. Some riders love that it rides smooth on rough roads, while other riders complain that it’s no different from any other budget commuter. Whether comfort features work on such a budget oriented bike is a hotly debated topic. Is that difference really making a difference or is it just clever marketing to help the Platina stand out in a crowded market? If we can understand the real world impact of these comfort features it may give us a hint as to whether budget bikes can actually provide a comfortable ride, or whether it’s all just an illusion of comfort.