Mahindra’s latest entry into the utility vehicle segment, the Bolero Neo Plus is based on the Bolero Neo, but is touted to be more spacious and practical. A 9 seater, it has a longer wheelbase and body to fit in a third row of seats. But some say it's just a stretched version of the Neo with no major upgrades. There is no denying that others claim it carries unique value to the table, especially for large families or even commercial use. The question is whether the Neo Plus is enough different, capable enough, to warrant its own model, or is just a marketing ploy to grab market share by creating a new segment with very little innovation.