The Afeela 1, the product of a partnership between Sony and Honda that has created a fair amount of buzz, just announced a starting price of $89,900, raising some eyebrows. That means it's going head to head with established luxury EV brands like Tesla and Lucid. Equipped with over 40 sensors for autonomous driving, a custom LG display and integration with Epic Games' Unreal Engine, the Afeela 1 has a lot of technology. But it also has a couple of drawbacks, including a relatively slow 150kW DC fast charging speed. The competitive EV market and Afeela's status as a new brand are fueling debate of whether the price point is right, or too ambitious for a new brand.