Is Tata Motors' TAMO RaceMo a missed opportunity?
When it unveiled its TAMO RaceMo concept at the 2017 Geneva Motor Show, it caused a fair amount of buzz. Its mid engine layout, striking design and promise to be an affordable Indian sports car, seemed like Tata Motors was going to make a statement in the performance car segment. Nonetheless, the project was put on the shelf and never went to production. Many have wondered if Tata missed out on establishing itself as a serious player in the sports car market, and demonstrating its engineering prowess. The RaceMo could have been the one to change perceptions about Indian automotive design and manufacturing on a global stage. That cancellation prompts questions about Tata’s long term strategy in the premium/performance segments and whether it will try something similar again in the future.
Absolutely. Had the RaceMo been India's Miata, an affordable, fun sports car that would put a smile on your face. Here, Tata had a real shot at changing perceptions.
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