Is Tata Motors' TAMO RaceMo a missed opportunity?

Question

When it unveiled its TAMO RaceMo concept at the 2017 Geneva Motor Show, it caused a fair amount of buzz. Its mid engine layout, striking design and promise to be an affordable Indian sports car, seemed like Tata Motors was going to make a statement in the performance car segment. Nonetheless, the project was put on the shelf and never went to production. Many have wondered if Tata missed out on establishing itself as a serious player in the sports car market, and demonstrating its engineering prowess. The RaceMo could have been the one to change perceptions about Indian automotive design and manufacturing on a global stage. That cancellation prompts questions about Tata’s long term strategy in the premium/performance segments and whether it will try something similar again in the future.

@shashank-s · Accepted Answer

Tata bit off more than they could chew, I think. It's not their usual fare to develop a sports car. It’s better to play it safe and not release a product that you know is half baked.

@raj-kiran · Answer

The real missed opportunity was that Tata didn’t put that 1.2L turbo engine in other Tata cars. Imagine a Tiago with 190 bhp!

@angad-kuma · Answer

At least they should have gone through with a limited production run. Even if it wasn't profitable, the marketing value would have been worth it.

@nimish-rai · Answer

Missed opportunity for sure. Check out how much buzz the DC Avanti created. With Tata’s brand behind it, the RaceMo could’ve done even better.

@shantanu-s · Answer

It was ahead of its time. The RaceMo would have been the halo product, with limited sales. Right now, Tata needs volume sellers, not niche products.

@kalika-dub · Answer

I disagree. Yet, the Indian market is not ready for a sports car. It was the right call by Tata to focus on mass market segments first.

@gaurav-ver · Answer

Absolutely. Had the RaceMo been India's Miata, an affordable, fun sports car that would put a smile on your face. Here, Tata had a real shot at changing perceptions.

Is Tata Motors' TAMO RaceMo a missed opportunity?

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