Is Royal Enfield playing it too safe with the design of Roadster 350?
The design reveal of the Royal Enfield Roadster 350 has set tongues wagging about the company’s approach to innovation and styling. Some like the familiar retro design that Royal Enfield has made its own while others feel it's not bold enough and not creative enough, especially compared to some of the concept bikes they've created. This discussion is centered around the conflict between keeping a brand identity and experimenting with design in the motorcycle industry. While supporters argue the classic design language is what makes the brand popular, critics argue that Royal Enfield needs to take bigger risks to stay relevant in a fast changing market. It also talks about other aspects of the Indian motorcycle market, like what do consumers prefer and if there is any demand for more radical designs in the retro modern segment.
RE knows their audience. But their fans want precisely this design and it might be safe.
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Is Royal Enfield playing it too safe with the design of Roadster 350?
13 January 2025 07:01
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