It may be noted that MG Motor entered the Indian market only recently and has been trying to establish itself as a premium brand. For the company in India, the launch of the M9 EV marks a major step up in luxury and price point. The move also questions brand perception and if Indian consumers are ready to buy into MG as a true luxury player. The M9 EV will be taking on established luxury brands and their EVs. It’s not just about the features of the car but how good is the brand’s reputation, after sales service, overall ownership experience. The other thing is MG's Chinese ownership, which has been a point of discussion in the Indian market. So, let’s see if the M9 EV has what it takes to bring MG’s brand to a new level and compete with the big names in the luxury segment.