How will the upcoming Royal Enfield 650 twins fare against the Svartpilen 801?
Both the Husqvarna Svartpilen 801 and new Royal Enfield 650 twins are about to launch, and the Indian motorcycle market is buzzing with anticipation. Although they are targeted at separate segments, there is some unseen overlap of target audiences. With modern technology and performance, the Svartpilen is the opposite of the Royal Enfields, which bank on heritage and affordability. There's a debate among enthusiasts as to which approach will strike a chord with Indian buyers — the premium European offering or the homegrown brand with a strong emotional pull. In this comparison, factors such as after sales service, customization options and brand perception are very important.
No contest. Performance wise, the Svartpilen is in a different league. RE can't compete there.
Royal Enfield will dominate sales. For most Indian buyers, it’s brand loyalty and affordability, not performance.
They'll attract different crowds. For the tech savvy riders there is Svartpilen, for the classic bike experience RE.
While RE will continue to dominate the mass market, the Svartpilen will be a niche product.
It depends on pricing. If Husqvarna prices it competitively, it might steal some of the RE's potential customers.
India has unbeatable service network for RE. And that alone will keep many buyers loyal to the brand.
It might actually help RE to bring more attention to the neo retro segment.
In the long run, the Svartpilen has an edge. With Indian riders becoming more performance oriented, this is the type of bike they will lean towards.
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Discussions and Questions How Will The Upcoming Royal Enfield 650 Twins Fare Against The Svartpilen 801
How will the upcoming Royal Enfield 650 twins fare against the Svartpilen 801?
28 January 2025 09:39
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