How might the Avenger 400 stir up drama in Bajaj's partnership with Triumph?
The Avenger 400, as a product of the Bajaj-Triumph partnership, could stir up drama by directly competing with Royal Enfield's Classic 350, a dominant player in the Indian motorcycle market. This competition could create significant market interest and potentially disrupt the existing market dynamics, especially given that the Avenger 400 is expected to combine Triumph's classic design with Bajaj's technological expertise and be priced competitively, starting under INR 2 lacs. This move would not only attract new customers to the Triumph brand but also challenge Royal Enfield's market share, making it a pivotal moment in the Indian motorcycle industry.
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