How good is the after sales service of Bajaj BYK 100 when compared to the established players?
In the Indian motorcycle market, after sales service is a big factor, particularly so in the case of commuter bikes which are often a family's primary mode of transport. As a new entrant, the Bajaj BYK 100 has to contend with the fact that it is competing with well known brands like Hero and Honda that have a large service network across the country. Bajaj has experience with their Pulsar and Discover lines, but the BYK 100 aims at a different customer base that may have higher expectations for swift, inexpensive, and dependable service. Potential buyers are concerned about the availability of spare parts, about the quality of service in Bajaj dealerships and the overall cost of maintenance in comparison to more established models. The question also remains how fast Bajaj can expand its service network to match that of its competitors, especially in rural areas where commuter bikes are popular. After sales support by the company could be a make or break thing for the success of the BYK 100 in this fiercely competitive segment.
No way. Hero and Honda have been around for quite some time now. They have unbeatable service networks. There is a long way for Bajaj to reach that level of support.
Bajaj has a good shot, I think. They've learned a lot from their Pulsar line and if they use that knowledge to service the BYK 100 they could give the big players a run for their money.
You don’t just want the number of service centers, you want the quality of the service. If they can guarantee a good service at all times throughout their network, then they can even top the established brands.
After all, after sales service for commuter bikes is pretty basic. If Bajaj can manage oil changes and minor repairs well enough, they’ll be fine.
Parts availability will be the key. Bajaj will win a lot of customer loyalty if they can guarantee that spare parts are available even in smaller towns.
I'm skeptical. I’ve had hit or miss experience with Bajaj’s service for the Pulsar line. For the BYK 100 to compete, they need to step up their game big time.
It will take time, but I think Bajaj can do it. With the resources and the motivation, they can expand the service network. They might surprise us in a year or two.
Comment
Discussions and Questions How Good Is The After Sales Service Of Bajaj Byk 100 When Compared To The Established Players
Ask a Question