One thing that matters a lot to many car buyers, especially if you’re talking about the competitive compact SUV segment, is interior quality. On its costlier end of the spectrum, newer entrant Maruti Suzuki Fronx has to compete against established rivals such as the Hyundai Venue and Kia Sonet that hog the limelight with their premium interiors. Often we'll compare how it feels versus other cars, which isn't a bad thing but it often leads to conversations about material quality, fit and finish, design aesthetics, and the entire feel of the cabin. However, some argue that Maruti has finally managed to play the interior game with the Fronx, which offers a more upmarket feel than any of its predecessors. Others say Korean brands still have an advantage in terms of perceived quality and feature richness. Such debates usually involve measuring things like seat comfort, dashboard layout, infotainment system usability, and small things, that add together to the whole cabin experience. This question often starts a wider conversation about Maruti’s attempt to move upmarket and it is a question of whether they are being able to compete with brands in this space which are more premium positioned.