Launched by Mahindra as a revolutionary vehicle for last mile delivery operations, the Jeeto was touted as a game changer for how small businesses will manage their logistics. Compact size, fuel efficiency and affordability were factors touted in which the mini truck would be ideal in crowded urban areas and reducing cost of operation for enterprises. It’s been several years since its introduction, but there’s still debate as to whether the Jeeto has in fact fulfilled this promise. Its success is evidenced by the widespread adoption by small businesses and e commerce delivery services, supporters say. But critics say persistent problems with reliability and after sales service have undermined its potential impact. It is often discussed how the Jeeto has affected the mini truck market, if it has really made last mile delivery more efficient and if it has addressed the changing needs of businesses in the wake of rising e commerce and changing urban landscapes.