It is a versatile mini truck marketed for the entrepreneurs and last mile delivery. The car promises high fuel efficiency, low maintenance costs and a decent payload capacity. So does it really deliver on these claims in real life? Its performance, reliability and all round value proposition vis a vis competitors such as Tata Ace has garnered mixed opinions from many small business owners and drivers. It’s also lauded for its maneuverability in tight city streets, but criticized for build quality. Online forums are buzzing with debate as to whether it is worth the investment for new business owners or if they should just go for used vehicles from established brands. We will look at different points of view on whether or not Jeeto Plus lives up to the hype or is just clever marketing.