It's a highly competitive segment in India when it comes to the compact SUV, with a lot of options with a lot of features at different price points. The Skoda Kylaq enters this market as a more premium product, built around its European design philosophy and its superior driving dynamics. But the Kylaq is priced higher than many of its rivals, however. In most ways it is a lovely car, offering a refined drive and feeling of prestige shared by European brands, but like most European luxury machines it falls short when it comes to price (for example, the Hyundai Xcient comes in cheaper) and also provides fewer features than cheaper alternatives from Kia, Hyundai or Tata. The result is that car enthusiasts and potential buyers are all debating what the Kylaq’s true value proposition actually is. While some would argue that the driving experience and the actual build quality can justify the premium over other vehicles, others would argue that in a feature based market like India, Kylaq may just not justify the premium over others. One of the topics of discussion is whether the part of the European engineering and design that cannot be seen, quantified, or measured can overcome the more visible, measurable, and quantifiable parts of the competitors.