Mahindra Thar has earned its reputation as a no nonsense, go anywhere vehicle with its 4x4 capability and rugged design. Enthusiasts and potential buyers are debating the merits of the new 4x2 LX Automatic variant, which doesn't include the four-wheel drive system. They argue that this new variant may make the Thar more available to a wider audience and drives up the name and respect. However, some argue that by taking away some of the most important off road features Mahindra is stripping away the very thing that makes the Thar, the Thar. The question we are going to address is the balance between keeping a core identity of a vehicle and responding to market needs. The article also examines how automotive icons become icons and whether their evolution enhances or diminishes their legendary status.