With rising fuel prices and a cost conscious market, fuel efficiency is a big factor for many Indian motorcycle buyers. The much loved Royal Enfield Bullet 350X with its classic appeal and thumping engine note is often the butt of jokes for its relatively lower fuel efficiency in comparison to other 350cc motorcycles in the market. Competitors' modern bikes often have better km/l figures, resulting in an argument as to whether the Bullet's special riding experience makes up for the extra running costs. While supporters say the bike's character and feel is worth the extra fuel expense, critics note that the differential in fuel costs can add up in day to day use. Besides that, there is discussion about how riding style influences fuel consumption, with some arguing that the right Bullet maintained cleanly but ridden reasonably can be a quite consumptive marvel. Further, the environmental aspect of increased fuel consumption is sometimes added to the discussion, particularly as there is growing sensitivity of emissions and air quality in Indian cities.