Critics have continually drawn comparisons between the Acura TSX and its Honda equivalent, the Accord. Since the TSX and Accord use the same engines and platform the TSX becomes an overpriced luxury version of the Accord according to some critics. Several people maintain that the TSX delivers major improvements in performance specifications as well as new features and enhanced refinement compared to its platform-mate. The TSX pricing debate generates conversations about brand image, luxury sales tactics and its high cost value. According to some people the enhanced driving dynamics and upscale cabin materials on the TSX make it worth the investment while others believe smart consumers should opt for the less costly Accord. The inquiry extends to bigger trends involving badge engineering as well as consumers' views regarding luxurious automotive offerings.